MiSSSHAPE AMBASSADORSS COLLECTION
The new Missshape Ambassadors collection will launch online today. The third instalment of the campaign is collaboration with Yasmin Furmie. Furmie’s story in fashion is an unusual one, from her modelling days in Sydney and LA, to her involvement in social work projects and now, as a figure who is becoming ever more present on the South African fashion scene.
It is hard not to notice Furmie, she has developed her own language through a sophisticated dress-code that moves from refined street wear, to sharp menswear inspired styling and her contemporary take on the “new look”. It was this language that formed the basis of the new Ambassadors collection, which Nxedlana describes as “an attempt to create a graphic look in a low-key way”.
The lookbook, which imagines a future where computer generated images replace real models, was created by Lex Trickett studio together with Brett Rubin and Nicole Van Heerden of Vatic who directed the photography.
The collection will hit stores in Autumn 2015.
Art Direction & Design - Lex Trickket
Photography - Vatic Studio (Brett Rubin & Nicole Van Heerden)
Styling - Yasmin Furmie
Make Up - Tamaryn Swartz
Model - Adera Kachienga
Production - Vatic Studio (Brett Rubin & Nicole Van Heerden)